Snap streaks on Snapchat were a popular and prevalent feature, and it's possible that they remain relevant in 2023. Snap streaks are essentially a measure of how many consecutive days two users have sent snaps (photos or videos) to each other. When a streak is established, an emoji appears next to the friend's name to indicate the streak's status and how long it has been going on.
The reasons why people become obsessed with Snap streaks can vary, but here are some possible explanations:
Gamification: Snapchat gamified the process of communication with streaks by adding emojis and counting the days, turning it into a competitive challenge. People enjoy collecting and maintaining streaks as a way to showcase their dedication and commitment to keeping the streak alive.
Social Validation: Maintaining a long Snapchat streak can be a source of social validation and status among friends. Having a high streak count may make people feel popular or well-connected within their social circles.
Fear of Losing Out: Once people start a streak with a friend, they may fear losing it. This fear of missing out (FOMO) drives them to send snaps daily to maintain the streak, even if the communication might not be substantial.
Habit Formation: Sending snaps daily becomes a habit over time. Habits can be hard to break, and maintaining streaks can become a routine part of a person's daily social interactions on Snapchat.
Communication Bond: Some people see streaks as a way to enhance or maintain their friendships. It creates a sense of ongoing communication, even when users might not have much to say to each other at times.
Incentives from Snapchat: Snapchat has been known to provide special features, trophies, or rewards for maintaining long streaks. This adds an extra motivation for users to keep their streaks going.
It's essential to note that while Snap streaks can be fun and engaging for many users, they can also lead to negative consequences. The obsession with streaks can create anxiety, stress, and pressure to constantly be on the app. It might also distract users from more meaningful and real-life interactions.
As with any social media feature, it's crucial for individuals to maintain a healthy balance and not let streaks or any other aspects of social media negatively impact their well-being or real-life relationships.