CRM stands for Customer Relationship Management. It refers to a technology-driven strategy and process used by businesses to manage and analyze interactions with their current and potential customers. The primary goal of CRM is to improve customer relationships, enhance customer satisfaction, and drive business growth and profitability.
CRM systems typically integrate various aspects of customer interactions, such as sales, marketing, customer support, and service. By centralizing customer data and interactions, companies can better understand their customers, identify trends, and make informed decisions to tailor their products and services to meet customer needs.
CRM software often includes features like contact management, sales automation, lead tracking, customer support ticketing, marketing automation, and analytics to help businesses streamline their customer-focused processes and deliver a more personalized and satisfactory experience to their customers.