The difference between "love" and "luv" when a guy writes to you can be subtle, and it largely depends on the context and the relationship between the individuals involved. Here are some general points to consider:
Formality: "Love" is the standard and more formal way to express affection or endearment. On the other hand, "luv" is a more casual and informal variant. People often use "luv" in texting or online communication where brevity and informality are more common.
Intimacy: Using "love" typically conveys a deeper level of affection, caring, and emotional connection. It's a word people often reserve for close family members, romantic partners, or very dear friends. "Luv," while affectionate, may not carry the same level of emotional weight as "love."
Personality and Style: Some people might use "luv" as a part of their personal writing style, without it necessarily reflecting a significant difference in their feelings. It can be a way to appear more laid-back, approachable, or playful in their communication.
Cultural and Linguistic Variation: The use of "luv" may be more prevalent in certain cultures or regions, and it can vary based on the individual's language background and influences.
Context and Prior History: If you have an existing relationship with the person, the choice of "love" or "luv" might be influenced by how you've interacted in the past and the level of emotional closeness between you.
Age and Generational Differences: Younger generations might be more inclined to use abbreviations like "luv" due to the influence of digital communication and social media.
Overall, while there can be some distinctions in the meaning and intent behind using "love" versus "luv," it's essential not to read too much into it without considering the broader context of your relationship and the guy's communication style. If you're unsure about the meaning, the best approach is to observe the person's behavior and communication in other situations to get a better understanding of their feelings towards you.