I can provide information on different types of horror and their appeal to audiences.
The preference for horror movies varies greatly among individuals. Some people enjoy the adrenaline rush and surprise element of jump scares, while others find them predictable or cheap. Gore can appeal to those who enjoy the visceral and visual aspects of horror, while others may find it disturbing or gratuitous.
Psychological horror, on the other hand, relies on the power of suggestion, suspense, and tapping into the viewer's fears and anxieties. It often leaves a lingering sense of unease and can be more intellectually stimulating for some audiences.
Ultimately, the preference for a specific type of horror depends on an individual's personal tastes and tolerance for different elements of fear and suspense. Some horror movies even combine various elements to cater to a broader audience.