Jordan Peterson is a Canadian clinical psychologist, professor of psychology, and a popular public intellectual. He gained significant attention and a large following for various reasons, some of which include:
Controversial and thought-provoking ideas: Peterson often presents ideas that challenge prevailing societal norms and ideologies. This has both attracted supporters who appreciate his willingness to speak his mind and provoked critics who disagree with his views.
Critique of political correctness: Peterson has been vocal about his opposition to what he perceives as excessive political correctness and compelled speech laws. His stance on free speech resonates with those who value open dialogue and expression of ideas.
Self-help and personal development: Apart from his academic work, Peterson offers advice and guidance on personal development. His book "12 Rules for Life: An Antidote to Chaos" gained immense popularity and appealed to individuals seeking practical advice for improving their lives.
Addressing masculinity and responsibility: Peterson has spoken extensively about the importance of personal responsibility, especially for young men. He encourages his audience to take charge of their lives and face challenges head-on, which has resonated with many.
Engaging speaking style: Peterson is known for his articulate and engaging way of presenting complex ideas, making psychology and philosophy more accessible to a broader audience.
Intersection of psychology, philosophy, and mythology: He blends psychological insights with elements of philosophy and mythology, offering a unique perspective on human behavior and culture.
Opposition to compelled speech: Peterson gained notoriety for his opposition to Canada's Bill C-16, which he argued could force individuals to use certain gender pronouns under the threat of legal consequences. This stance, seen by some as a defense of free speech, earned him a significant following among those who share similar concerns.
Engagement with contemporary issues: Peterson addresses contemporary social and political issues, applying psychological and philosophical principles to understand and critique them.
While Jordan Peterson has a substantial following, it's essential to note that he has also faced criticism from various quarters. Some view his ideas as controversial, while others accuse him of promoting regressive attitudes on certain social issues. As with any public figure, opinions about him are diverse and often polarized.
As for the aspect of what he offers that other psychologists studying human behavior might not, it's crucial to recognize that there are many psychologists and public intellectuals with unique perspectives and areas of expertise. Peterson's appeal may lie in his ability to blend psychological insights with philosophical and cultural perspectives, as well as his skill in communicating complex ideas in a relatable manner. Different psychologists may focus on different aspects of human behavior and offer varying approaches to understanding and addressing psychological issues. The diversity of voices in the field enriches our understanding of human behavior and mental processes.