The perception that Koreans are "obsessed" with ordering iced Americano might stem from a combination of cultural factors and preferences related to coffee consumption in South Korea. Here are a few possible reasons:
Weather and Climate: South Korea experiences hot and humid summers, and iced beverages, including iced Americanos, are refreshing options during this time of the year. Iced coffee helps people cool down and stay refreshed in the heat.
Taste Preferences: Korean taste preferences for coffee might be different from those in other parts of the world. Koreans may prefer a milder coffee flavor, and iced Americanos, which consist of espresso shots and water, may provide a lighter taste compared to traditional hot coffee drinks like lattes or cappuccinos.
Convenience: Iced Americano is relatively quick and easy to prepare, making it a convenient choice for busy individuals who want a caffeine boost on the go.
Influence of Coffee Culture: Coffee culture has been steadily growing in South Korea over the years, with various coffee shops, both local and international chains, becoming popular hangout spots for socializing, studying, or working. As coffee culture evolves, certain drinks may gain popularity and become trendy among coffee enthusiasts.
Influence from Media and Pop Culture: The media, including Korean dramas, movies, and variety shows, may also contribute to the popularity of certain coffee drinks. When characters in popular media are seen drinking or mentioning specific beverages, it can influence viewer preferences and consumption patterns.
It's essential to remember that generalizations about an entire group of people can be oversimplified and may not apply to everyone. Preferences for coffee and other beverages can vary widely among individuals, and not all Koreans may prefer iced Americano.
Ultimately, cultural preferences and trends around coffee consumption can be fascinating and subject to change over time, influenced by various factors like lifestyle, climate, and exposure to global coffee culture.