It's essential to remember that not all millennials are obsessed with celebrities, and generalizations should be avoided. However, there are certain reasons why some individuals, including millennials, may show interest in celebrities:
Media saturation: The rise of digital and social media has led to an unprecedented level of access to celebrities' lives. This constant exposure can make it easier for individuals, including millennials, to become more interested in celebrities' personal and professional lives.
Escapism and entertainment: Following celebrities and their activities can be a form of entertainment and escapism from daily routines and stress. For some people, keeping up with celebrities provides a break from their own realities.
Aspirational aspects: Celebrities are often seen as role models, representing success, fame, and wealth. Some millennials may be drawn to their stories of achieving success and overcoming obstacles, which can serve as a source of motivation or inspiration.
Social currency and identity: In some cases, knowing about celebrities and pop culture can become part of millennials' social interactions and conversations. Being knowledgeable about popular figures can contribute to a sense of belonging and shared interests with peers.
Influencer culture: With the rise of social media influencers and content creators, many millennials might follow and admire these personalities, leading to a fascination with their lives and content.
Media and advertising influence: The entertainment industry and advertising heavily promote celebrities, making them a prominent part of the media landscape. Constant exposure to these personalities can contribute to their popularity and the level of interest in them.
Sense of connection: Social media can create a feeling of personal connection to celebrities, even though it is often one-sided. Platforms like Twitter and Instagram allow fans to follow their favorite stars' updates, leading to a sense of intimacy or closeness.
It's important to recognize that celebrity obsession is not limited to millennials and can be found in other generations as well. The level of interest in celebrities can vary greatly among individuals, and not all millennials are equally captivated by celebrity culture. Each person's reasons for being interested in celebrities can be unique and multifaceted.