The obsession with Korean culture, particularly in the context of the global popularity of K-pop music, Korean dramas (K-dramas), Korean food, and other aspects of Korean entertainment and lifestyle, is commonly referred to as "Hallyu" or the "Korean Wave."
Hallyu, a Korean term that translates to "Korean wave," describes the significant increase in international interest and consumption of various aspects of Korean culture. This cultural phenomenon gained momentum in the late 1990s and has continued to grow in popularity worldwide over the years. The Korean Wave encompasses not only music and television dramas but also Korean fashion, beauty products, language learning, and tourism to South Korea.
The Korean Wave's global appeal has led to a large and dedicated fan base of individuals who admire and immerse themselves in various aspects of Korean culture. This enthusiasm has played a crucial role in promoting South Korea's soft power and has contributed to the country's cultural exports and international influence.